Top 5 Play Pass Games Performance in the United States, Q4 2023

The fourth quarter of 2023 has been an eventful period for the top 5 Play Pass games in the United States. Here’s an in-depth look at how these games performed across downloads, revenue, and weekly active users, based on data from Sensor Tower.

Disney Coloring World witnessed significant growth in several areas. Downloads saw a strong upward trend, starting at around 10K in late September and peaking at approximately 39K by the end of December. Revenue followed a similar positive trajectory, peaking at about $79K towards the end of October. Weekly active users also showed a substantial increase, rising from around 41K in late September to approximately 67K by the end of December.

LEGO® DUPLO® WORLD had a dynamic quarter as well. Downloads experienced notable peaks, especially towards the end of December, reaching around 14K. Revenue saw fluctuations but maintained a general downward trend, starting at approximately $81K in late September and ending at around $41K in December. Weekly active users saw a slight decline from about 24K to around 26K over the quarter.

Hungry Shark Evolution displayed consistent performance. Downloads remained relatively stable, with minor fluctuations, peaking at approximately 62K in the last week of December. Revenue also showed stability with minor increases, ending the quarter at about $33K. Weekly active users maintained a steady presence, starting at around 249K and peaking at approximately 259K by the end of December.

Pixel Art － Color by Number saw impressive growth in downloads, which surged from around 31K in late September to around 78K by the end of December. Revenue remained stable, hovering around $23K. Weekly active users saw significant growth, peaking at approximately 933K in late November and ending the quarter at about 782K.

Flow Free experienced remarkable performance in Q4 2023. Downloads saw a substantial increase, starting at around 40K and peaking at approximately 106K by the end of December. Revenue showed a consistent upward trend, ending at about $23K. Weekly active users also saw significant growth, reaching a peak of approximately 2.4M in mid-November.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower's platform.